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Digital Strategyfor the Ageof AI Search.

I help businesses get found, get chosen, and stay ahead, using SEO, GEO, and paid media built for how the world searches now.

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Digital marketing strategist

SEO · GEO

Paid Media

What I do

SEO

Search strategies that drive visibility, traffic, and conversions, built on solid technical foundations.

GEO

Generative Engine Optimisation: helping your brand appear in AI-powered answers, not just blue links.

Paid Media

Google and Meta campaigns that perform: targeted, measurable, and optimised for real business outcomes.

Latest from the blog

What I'm working on

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SEO

The SEO mistake that kills rankings before you even publish

Keyword cannibalisation doesn't start when you notice rankings dropping — it starts the moment you publish without checking what already exists.

4 min read·May 2026

SEO

The SEO mistake that kills rankings before you even publish

Keyword cannibalisation quietly drags down pages that should rank, and you can spot it in 30 minutes with tools you already have.

4 min read·May 2026

SEO

The content audit process I use to find quick SEO wins

Most content audits end as spreadsheets that never get acted on. Here's the lean, decision-first process I use to find what to update, cut, and redirect, with real criteria for each call.

5 min read·May 2026

Hi, I'm Jayne.

A digital marketing strategist based in New Zealand.

More about me