Your digital marketing,
without the guesswork.
SEO, paid media and analytics for small and growing businesses.
Five years across agency, freelance and client-side digital marketing

The problem
Digital marketing gets complicated fast, usually without anyone deciding it should.
You don't necessarily need another agency. You need someone who can look at the whole picture and work out what actually matters.
Sound familiar?
- You have a website but no real idea whether it's performing.
- Search Console is collecting data you've never looked at.
- GA4 is running, but you don't trust the numbers it gives you.
- Ads are spending, and the reporting doesn't explain what's working.
- Someone internally is doing marketing and needs specialist backup.
- You need to decide what's actually worth doing next.
What I can help with
Four things worth getting right.
Get found
Being visible when someone searches for what you do. Technical foundations, the content that earns rankings, and local search if your customers are nearby.
Get measurable
Reporting you can actually trust. Tracking set up properly, conversions that fire when they should, and numbers that answer real questions.
Get more from paid
Making the ad budget work harder. Account structure, targeting, creative and bidding reviewed against what the campaigns are genuinely delivering.
Make the website work harder
Traffic only counts if the site converts it. Reviewing the pages people actually land on, and the things quietly getting in their way.
About
Hi, I'm Jayne.
I'm a digital marketing strategist. I've worked client-side, taken on freelance projects, and I now work inside a digital marketing agency — which means I've seen this from both sides of the table.
Virtual Jayne is my independent practice: a small number of projects at a time, and a place to write down what I learn along the way.
More about meField notes
Things I've tested, fixed, broken and learned.
Practical notes on SEO, paid media, analytics, websites, AI and whatever else I'm currently figuring out.
Not sure what you actually need?
Tell me what's going on. I'll take a look and let you know where I'd start — even if that turns out not to be with me.