Digital Marketing,
decoded.
Practical insights, frameworks and resources for navigating SEO, AI search, analytics and digital marketing. Shared independently, outside my day job.
Built from real-world experience across agency, freelance and client-side digital marketing.

The problem
Digital marketing gets complicated fast, usually without anyone deciding it should.
You need someone who can look at the whole picture and work out what actually matters.
Sound familiar?
- You have a website but no real idea whether it's performing.
- Search Console is collecting data you've never looked at.
- GA4 is running, but you don't trust the numbers it gives you.
- Ads are spending, and the reporting doesn't explain what's working.
- Someone internally is doing marketing and needs specialist backup.
- You need to decide what's actually worth doing next.
What you'll find here
Four things worth getting right.
Get found
Being visible when someone searches for what you do. Technical foundations, the content that earns rankings, and local search if your customers are nearby.
Get measurable
Reporting you can actually trust. Tracking set up properly, conversions that fire when they should, and numbers that answer real questions.
Get more from paid
Making the ad budget work harder. Account structure, targeting, creative and bidding reviewed against what the campaigns are genuinely delivering.
Make the website work harder
Traffic only counts if the site converts it. Reviewing the pages people actually land on, and the things quietly getting in their way.
About
Hi, I'm Jayne.
I'm a digital marketer with experience across agency, freelance and client-side marketing.
Virtual Jayne is my personal digital marketing platform - a place to explore ideas, document what I'm learning and share practical resources around SEO, AI search, analytics, websites and digital marketing.
More about meField notes
Things I've tested, fixed, broken and learned.
Practical notes on SEO, paid media, analytics, websites, AI and whatever else I'm currently figuring out.
Not sure where to start?
Explore the latest guides, frameworks and practical resources - or get in touch if you'd like to discuss an idea.