Digital Marketing,
decoded.

Practical insights, frameworks and resources for navigating SEO, AI search, analytics and digital marketing. Shared independently, outside my day job.

Built from real-world experience across agency, freelance and client-side digital marketing.

Jayne Hamilton working on a laptop at an outdoor table

The problem

Digital marketing gets complicated fast, usually without anyone deciding it should.

You need someone who can look at the whole picture and work out what actually matters.

Sound familiar?

  • You have a website but no real idea whether it's performing.
  • Search Console is collecting data you've never looked at.
  • GA4 is running, but you don't trust the numbers it gives you.
  • Ads are spending, and the reporting doesn't explain what's working.
  • Someone internally is doing marketing and needs specialist backup.
  • You need to decide what's actually worth doing next.

What you'll find here

Four things worth getting right.

Talk it through
01

Get found

Being visible when someone searches for what you do. Technical foundations, the content that earns rankings, and local search if your customers are nearby.

SEOSearch ConsoleTechnical SEOLocal SEOAI search
02

Get measurable

Reporting you can actually trust. Tracking set up properly, conversions that fire when they should, and numbers that answer real questions.

GA4Google Tag ManagerConversion trackingReporting
03

Get more from paid

Making the ad budget work harder. Account structure, targeting, creative and bidding reviewed against what the campaigns are genuinely delivering.

Google AdsMeta AdsCampaign setupOptimisation
04

Make the website work harder

Traffic only counts if the site converts it. Reviewing the pages people actually land on, and the things quietly getting in their way.

Website reviewsLanding pagesConversionDigital audits

About

Hi, I'm Jayne.

I'm a digital marketer with experience across agency, freelance and client-side marketing.

Virtual Jayne is my personal digital marketing platform - a place to explore ideas, document what I'm learning and share practical resources around SEO, AI search, analytics, websites and digital marketing.

More about me

Not sure where to start?

Explore the latest guides, frameworks and practical resources - or get in touch if you'd like to discuss an idea.